Adrian Bridge wrote:Delaforce is a leader in Germany and is very strong in Holland. These are both commodity markets and despite Delaforce having a premium over its rivals in Germany the pressure on margins is tough due to listing fees. Like all markets this is best overcome by a focus on the market and the end customer and I believe that Delaforce is in a different market segment to our other brands of Taylor, Fonseca and Croft. As such it requires special focus from someone better equipped in this area which RCV is.
I believe that one of the key issues for the Port industry is that there are too many brands. Those people who talk about the recent consolidations and worry about the top five companies controlling 80% of the industry miss the point. Production might have consolidated but the number of brands have not. I see the future as Port brands being experts in some key markets as there are few brands that are truly global these days - our Taylor's brand is one of the few. RCV has a focus on Germany and can therefore do a better job than us with Delaforce. Our team is now able to focus our energy on three brands not four - concentration of effort will yield results. You only need to look at the growth of our company in special category Ports to see that not diversifying into table wine has been a good strategy until now.
Adrian Bridge wrote: I believe that one of the key issues for the Port industry is that there are too many brands.
ajfeather wrote:Strange deal on paper and even stranger comments. Long may the diversity rule hopefully more indies will emerge and develop global reputations.
Given that western economies thrive on consumer choice ('which blade razor would sir like ?' etc.), choice is ingrained in our shopping habits and personally I love the diversity in both wine and port producers (even if I do stray south sometimes!).
RonnieRoots wrote:So far, any brand bought by RCV has disappeared sooner or later, and it's not really a company with a glowing reputation when it comes to quality ports (although there seems to be some change in that the last couple of years).
JacobH wrote:RonnieRoots wrote:So far, any brand bought by RCV has disappeared sooner or later, and it's not really a company with a glowing reputation when it comes to quality ports (although there seems to be some change in that the last couple of years).
Out of curiosity, which other brands have they bought which have disappeared?
RonnieRoots wrote:Haven't got my port books here yet, so can't give you a complete answer, but Hooper's and Guedes come to mind.
jdaw1 wrote:In the UK I own Delaforce 1970 and one 1977, and in the US a bottle of 1935. Guess what Iâ€™m thinking!
JacobH wrote:Thanks! Were either of these shippers of the size that Delaforce currently is? I've never come across either, although I that might not be terribly surprising if they were merged with RCV some time ago.
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